RoffaReefs is founded in 2021 as a start-up to work on practical solutions in fish welfare both in captivity and in the wild. RoffaReefs aims to make a difference in breeding and feeding of marine fish. In close collaboration with Rotterdam Zoo they made 100% aquacultured vegan fish feed with seaweed. The adjustments in fish diet are a step in the right direction to a more natural diet for herbivorous fishes.